Xiaochao Xi
Ph.D.,
Hong Kong Polytechnic University
Associate Professor in the School of Digital Media and Design Arts, Beijing University of Posts and Telecommunications, China. He obtained a Ph.D in the Hong Kong Polytechnic University, Hong Kong. And also received M.A. and B.E. in University of Science and Technology Beijing, China.
XI’s design interests focus on design semiology/semiotics, design embodiment and cognition, and also involves Chinese material culture and Chinese philology. In his Ph.D thesis A Semantic Study of the Relationship Morphemic Symbols and Designed Artifacts in China, XI uses meaning construction of Chinese characters to interpret artifact design, and uncovers the essence of material culture of China.
XI was the Winner of 2021 IF DESIGN AWARD. And supervising students earned 2022 K-DESIGN AWARD, GOLDEN PIN CONCEPT DESIGN AWARD 2021, 2018 Reddot Award: Design Concept. Other design works also won various design awards, and exhibited at well-known shows.
XI’s design interests focus on design semiology/semiotics, design embodiment and cognition, and also involves Chinese material culture and Chinese philology. In his Ph.D thesis A Semantic Study of the Relationship Morphemic Symbols and Designed Artifacts in China, XI uses meaning construction of Chinese characters to interpret artifact design, and uncovers the essence of material culture of China.
XI was the Winner of 2021 IF DESIGN AWARD. And supervising students earned 2022 K-DESIGN AWARD, GOLDEN PIN CONCEPT DESIGN AWARD 2021, 2018 Reddot Award: Design Concept. Other design works also won various design awards, and exhibited at well-known shows.


