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Evi Sari
International Board Member, Vice President,
Themed Entertainment Association, Global IP Location-Based Entertainment, WildBrain CPLG
Evi Sari leads Location-Based Entertainment for WildBrain CPLG, a UK-based world-leading entertainment, sport, and brand licensing agency. With over 20 offices in the UK, Europe, India, the Middle East, the US, and Asia Pacific, the agency works with top global brands like SEGA, Peanuts, Teletubbies, Playmobil, Carmen Sandiego, Dr. Seuss, as well as Absolut Vodka, MotoGP, Chupa Chups and Sauber F1.
Previously, as the VP of LBE for Paramount Consumer Products and Experiences, she led partnerships in Asia for Paramount Pictures, Nickelodeon, MTV, and CBS. With nearly 20 years in the industry, Evi's experience spans diverse entertainment and cultural attractions, starting when she was the Senior Creative Director at the award-winning Thinkwell Group, working on visionary concepts like Ferrari World China, Geely Volvo Automative Theme Park, Lionsgate Entertainment World, and MGM China Resort Hainan.
Evi frequently speaks at industry conferences, sharing her unique perspective as an Asian industry insider with a global outlook. She was recently a featured speaker at the prestigious annual TEA State of the Industry panel in Los Angeles alongside Warner Bros, Netflix, Universal, and Paramount.
Trained as an architect and raised in a culturally rich environment, Evi brings a deep understanding of creative and cultural nuances to her role. She is committed to delivering localized experiences that resonate with guests in APAC, particularly China and the Middle East—critical global markets for the attraction industry.
Previously, as the VP of LBE for Paramount Consumer Products and Experiences, she led partnerships in Asia for Paramount Pictures, Nickelodeon, MTV, and CBS. With nearly 20 years in the industry, Evi's experience spans diverse entertainment and cultural attractions, starting when she was the Senior Creative Director at the award-winning Thinkwell Group, working on visionary concepts like Ferrari World China, Geely Volvo Automative Theme Park, Lionsgate Entertainment World, and MGM China Resort Hainan.
Evi frequently speaks at industry conferences, sharing her unique perspective as an Asian industry insider with a global outlook. She was recently a featured speaker at the prestigious annual TEA State of the Industry panel in Los Angeles alongside Warner Bros, Netflix, Universal, and Paramount.
Trained as an architect and raised in a culturally rich environment, Evi brings a deep understanding of creative and cultural nuances to her role. She is committed to delivering localized experiences that resonate with guests in APAC, particularly China and the Middle East—critical global markets for the attraction industry.